![]() The material evidence of what a cultures does What its people value What attitudes prevail, how they conduct their lives Usually embody the ideas and traditions of a society Cultural Artifacts Values Norms Ideas/Beliefs Attitudes Symbols Traditions Artifacts Dimensions of Culture Characteristics of Culture Culture is learned Culture is unconscious Culture is Symbolic Culture is a way of life Culture is Dynamic Culture is Relative What is Culture? The meanings shared by most people in a social group. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign, "Nothing sucks like an Electrolux". Japan's 2nd-largest tourist agency, the Kinki Nippon Tourist Co., changed its name after it began receiving requests for unusual sex tours when it entered English-speaking markets. ![]() Chicken magnate Frank Perdue’s slogan "It takes a tough man to make a tender chicken, “translated into Spanish came out as "It takes a sexually stimulated man to make a chicken affectionate." In Italy, a campaign for Schweppes Tonic Water translated the name into"Schweppes Toilet Water." Beta Systems of Germany prefaced all its software products in North America with the word Beta, which in the Software business is pre-release testing phase of the product meaning it’s not ready for general use. Puffs tissues had a bad name in Germany since "Puff" is a colloquial term for whorehouse. Coors slogan, "Turn it Loose," translated into Spanish as "Suffer From Diarrhea." Jolly Green Giant translated into Arabic means "Intimidating Green Ogre." A peanut-packed chocolate bar targeted at Japanese teenagers needing energy while cramming for exams ran into a belief that eating peanuts and chocolate causes nosebleeds. Bacardi concocted a fruity drink with the name 'Pavian' to suggest French chic. ![]() Cross-Cultural Marketing gaffs Chevrolet Nova didn't do well in Spanish speaking countries.Nova means."- Presentation transcript:Ĭultural Influences on Consumer BehaviourĬross-Cultural Marketing gaffs Chevrolet Nova didn't do well in Spanish speaking countries.Nova means 'No Go' In Brazil the Ford Pinto flopped because Pinto was Brazilian slang for "tiny male genitals." Ford pried all the nameplates off and substituted Corcel, which means horse. Presentation on theme: "Cultural Influences on Consumer Behaviour.
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