Emily Atkin: ‘Heated’Įmily Atkin has been a climate reporter since 2013, first at ThinkProgress, then at The New Republic, in addition to contributing to other publications. To give you a better idea of who’s using Substack successfully, here are eight writers who earn money through the platform, plus some details about how they do it. (Also consider that Substack’s early newsletters, from which it pulls those stats, are relatively niche or run by authors recruited because of their loyal audiences.) 8 writers who earn money through Substack newsletters So if you want 200 to pay, aim for 2,000 total on your free list. Substack says about 10 percent of a newsletter’s subscribers typically become paid subscribers. From that base, he gained 200 subscribers in a year for a paid spinoff newsletter, “Advisorator.” However, building that base of paid subscribers can be significantly harder than building one for a free subscription.įor example, tech writer Jared Newman built a base of 17,000 subscribers for his free newsletter, “Cord Cutter Weekly,” largely thanks to his ability to promote it in his tech-industry articles, he writes for Fast Company. Plus, the volume of work doesn’t increase as revenue increases. You don’t need a huge subscriber base to make a paid newsletter worth it - 200 subscribers paying $5 a month means $1,000 (about $870 after fees) each month for writing one to four newsletters per week. If you charge for a paid subscription, Substack keeps 10 percent of the subscription proceeds plus about 3 percent in processing fees.Īnyone can start a publication on Substack sign up is free, and you don’t have to meet any requirements.Įarly adopters and currently popular newsletters are largely about tech, politics and popular culture, written by journalists in those beats as a side hustle or a career change after leaving a media company. If your publication is free, you can use Substack for free. Others charge $60 or $100 per year, so you can land on a price point that works for you and your audience. But Bill Bishop’s “Sinocism,” the platform’s first official newsletter, according to Nieman Lab, charges $15 per month and $168 per year. Substack also recommends publishing some free editions to let readers test the waters before paying.Ī $5-per-month and $50-per-year price level is common. Readers subscribe monthly or annually, and most publications offer a discount for the annual subscription. It’s one of the easiest business ventures to set up technically: Create an account and a publication with Substack in about five minutes, import your email list if you have one and set up or connect a Stripe account to receive payments. It helps you do everything other platforms do - accept subscribers, send emails, see analytics, manage an email list - plus, it facilitates a paid subscription model. Substack is an email list platform for writers. Is this is the new place we have to be to make money writing? How writers earn money through Substack The platform’s simplest promise - making it easy to set up a subscription and collect payment from readers - has writers’ attention. Since its launch in 2017, Substack has quickly drawn attention from the media industry for its potential to launch a new business model for writers.
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